Business Strategy Masterclass

ONLINE · ZOOM

How do you build a business that stays relevant, profitable, and fulfilling for years to come?

A full-day working Masterclass for professionals who want to move beyond producing more services, products, and offers — and start building a business intentionally designed around the value they want to create, the results they want to generate, and the life they want to live.

– NEXT SESSION

Friday, 18 September 2026

09:00 – 18:00, Bucharest Time

If you are not an Academy Member, you can request a spot inside this Masterclass.

— WHO THIS IS FOR

Designed for coaches — and not only

The language of this Masterclass is designed for professional coaches, but the competencies apply to anyone who offers their expertise as a service. If you’re building a practice around what you know — a coach, consultant, mentor, or specialist — and you sense that more products and more effort are no longer the answer, this day is for you.

— THE SHIFT AT THE CENTRE

From building products to building a system

Most professionals stay with one question: “What products do I want to build? What can I create so people choose me?”This Masterclass invites a different one: “What do I want to monetize, and how, so I can live my best life, full of meaning?”

If those sound like the same question, this is one of the best investments you can make right now. The work is to become wiser in the way you make business decisions — instead of spending time, money, and even your passion for helping people on choices that lead nowhere. (Yes, that passion can quietly run out.)

And perhaps the greatest value of the day is one shift in mindset: from linear growth to systemic growth, the kind of thinking that lets you not just grow, but scale a business that works for you and isn’t dependent on you.

—WHY NOW

Coaching is becoming a competence, not a title

Within a very short number of years, and it has already begun, the need for coaching will look very different from today. Coaching is becoming a competence, a skill, rather than a profession in itself.

The professionals who stay relevant won’t be defined only by what they know or the competencies they can demonstrate, but by what they’re able to hold, shape, and transform in their relationships with people, and by their capacity to create and sustain systems for thinking and learning. That is what professional maturity and excellence mean to us.

Which is why thinking, training, and acting systemically now is no longer optional if you want to keep offering work that stays relevant.

— WHAT WE'LL WORK ON

The core question, reframed — from what you can build to what’s worth monetizing, and how, so the business serves the life you want.

Linear vs. systemic growth — building a business that scales with you, not one that depends on you.

Investing with intention — when to invest in your professional development, when to invest in your business development, and how to tell real growth from avoidance in disguise.

Business as a consequence — turning a disciplined system of thinking into clear decisions, investments, and results.

Nobody is born an entrepreneur — but we’re all born with the trainable ability to think like one. The goal is a system that repeatedly generates meaningful results: growth for your clients, professional fulfillment for you, and the financial results that sustain the life you want to live.

— ABOUT THE HOST

Guided by Oana Niculae

Oana Niculae

Host · Collective Shift Academy

Entrepreneur with more than 27 years of experience, 15 of them in the coaching industry. Leadership & business coach and mentor, board advisor, and team coach — ICF PCC, EMCC Senior Practitioner, and ESIA Coach Supervisor. Creator of the Collective Shift Group Coaching Methodology and of Collective Shift Academy.

—ONE LAST QUESTION

Are you building more products, or the thinking system capable of sustaining the business and life you actually want?

If that’s the question you’re ready to work on, join us on 4 September to mature the way you think about your business, and turn that thinking into a disciplined system of decisions, investments, actions, and results.

— FAQ

Questions before you register

Is this only for coaches?

No. It’s written in the language of professional coaching, but the competencies apply to anyone who offers their expertise as a service — consultants, mentors, specialists, and independent professionals building a practice.

I'm not an Academy member. Can I still join?

Yes. A limited number of places are open to non-members by request. Submit the short request, and if you’re admitted, you’ll be sent everything you need to join.

How long is the session?

A full working day, 09:00 to 18:00 (GMT+3), online. It’s a working session, so plan to be present for the whole day.

Will I leave with a ready-made business formula?

No, and that’s deliberate. This isn’t another template. The work is on the quality of your thinking, so better business decisions become possible long after the day ends.

— IF YOU WANT TO GO DEEPER

The two entry paths into the Academy

FLAGSHIP ENTRY PATH

Collective Shift Methodology

For practitioners ready to move beyond 1:1 work and learn to guide groups with structure and depth.

SPECIALIST ENTRY PATH

Leaders for Leaders

For leaders and consultants who want to formalize how they develop other leaders, with presence and rigor.

LIMITED SPOTS FOR NON-ACADEMY MEMBERS